ASIA
MILPITAS, Calif. - October 02, 2000 - Creative Technology Ltd. (NASDAQ: CREAF), the leading provider of Personal Digital Entertainment (PDE) Solutions, today announced it has partnered with Hewlett-Packard Company (NYSE: HWP) to offer Ford Motor Corporation employees the tools and services necessary to access technology at home. HP will bundle the Cambridge SoundWorks SoundWorks? Digital speakers with a pre-configured HP Pavilion PC, and the Cambridge SoundWorks PCWorks? with a pre-configured HP OmniBook notebook PC.
"We are excited that we can offer our products directly to employees at Ford Motor, through partners like HP," says Ken Suman, director of OEM Marketing, Creative Labs, Malvern. "Marketing to this channel has allowed us to step outside of our standard OEM channels and create new partnerships for the future."
Creative has teamed with HP to offer PCs to employees of Ford through a special purchasing program available via kiosks located onsite at select locations. The PCs and notebooks are pre-configured retail offerings with the latest hardware and great speaker packages.
Cambridge SoundWorks SoundWorks Digital is the follow-up to Cambridge SoundWorks' highly successful award-winning range of speaker solutions. Based on the design of the award winning Cambridge SoundWorks FourPointSurround? FPS2000 Digital, the SoundWorks Digital is the first 2.1 speaker system to offer a coaxial S/PDIF digital connection, which delivers a clean, noise-free signal and unmatched clarity of sound. Featuring a sleek black finish, wide frequency response range, and electronically contoured wood cabinet subwoofer, SoundWorks Digital impresses with its top-notch looks and unparalleled audio quality.
Cambridge SoundWorks PCWorks is a subwoofer and satellite speaker solution that offers great sound in a small package. With two 4-watt satellites and a 9-watt subwoofer, PCWorks delivers a frequency response of 65 Hz to 20 kHz with crisp bass and great sounding midrange and highs. Coupled with an in-line volume control easily mountable on any surface and a "set and forget" bass control on the subwoofer, PCWorks is a breeze to setup and use.
"HP is proud to be working with Creative," said Sam Szteinbaum, business manager for HP's North America Consumer Computing Organization. "Through this special program, we're providing Ford employees the opportunity to welcome technology into their homes with high-quality PCs and notebooks."
About Cambridge SoundWorks
Cambridge SoundWorks, a subsidiary of Creative Technology Ltd., manufactures over 60 different models of home stereo, home theater and computer speakers. It is the country's first and largest factory-direct stereo company, selling its stereo speaker products and sound systems in its 26 retail stores in Massachusetts, New Hampshire, Maine, Connecticut and California, at 800-FOR-HIFI and online at www.hifi.com. Information on Cambridge SoundWorks products is also available at www.cambridgesoundworks.com.
About Creative's OEM Division
Creative's OEM Division is dedicated to providing customized products, service and support for OEMs. The OEM Division is focused on designing solutions that target the PC, portable and imbedded solutions markets. Creative recognizes that OEMs increasingly rely on brand name solutions in order to differentiate today's highly competitive PC market. Creative is able to offer OEMs its strong brand name and industry standard solutions that have come to be associated with the high quality and reliability that consumers demand. Creative's OEM Division utilizes resources and advanced technology in audio, video, speakers, graphics, communications and PC-DVD from Creative's wholly-owned subsidiaries - Emu Systems, Inc., Ectiva, Inc., Cambridge SoundWorks, Inc., Digicom Systems, Inc. and Silicon Engineering, Inc. - to produce a broad range of cost-effective solutions that provide OEMs with a competitive advantage.
About Creative
Creative Technology Ltd., a global leader in PC entertainment products, expands the power of the personal computer with Personal Digital Entertainment (PDE) Solutions, comprising desktop products, Internet appliances and Internet applications and services. Leveraging in-house technology, partnerships and value-added investments, Creative markets its solutions to consumers and system integrators, with worldwide distribution through traditional marketing channels, OEMs and the Internet. Creative's mission is to expand upon its leadership role in PDE, utilizing innovative technology, broadband and leading-edge designs for technically progressive consumers and entertainment enthusiasts. Explore PDE at www.creative.com.
This announcement relates to products launched in the United States of America. The product names, contents, prices and availability are subject to change may differ elsewhere in the world according to local factors and requirements.
Cambridge SoundWorks PCWorks, SoundWorks Digital, Cambridge SoundWorks FourPointSurround FPS2000 are registered trademarks of Creative Technology Ltd. in the U.S. and other countries.
All other products mentioned herein are registered trademarks or trademarks of their respective owners and are hereby recognized as such.
