Corporate

Milestones

  • 1997
    • December
      • Acquired Ensoniq Corp., a key innovator in the design and development of PCI audio microchip technology who has gained strong brand recognition with its line of electronic musical instruments.
      • Formed merger with Cambridge SoundWorks, Inc., making Cambridge SoundWorks a wholly-owned subsidiary of Creative. Cambridge SoundWorks is a leading speaker manufacturer and retailer renowned for its high-performance home speaker systems and critically acclaimed multimedia speakers - namely, MicroWorks™, SoundWorks™ and PCWorks™.
    • November
      • At Comdex Fall 1997 in Las Vegas, Creative demonstrated its new Environmental Audio solutions that would drive the audio industry to the 21st century. Announcements made include:
        1. EMU10K1 technology, the cornerstone of Creative's Environmental Audio system. The EMU10K1 audio processor, with 1000+MIPS and 2 million transistors, is the most powerful processor ever designed by the joint E-mu /Creative Technology Center.
        2. E-mu Environmental Modeling™ and Creative Multi Speaker Surround™ technologies that use state-of-the-art algorithms for sound effects and accurate acoustical rendering of 3D objects and its reflections in real life
        3. Sound Blaster® AWE64D, an advanced PCI audio card designed specifically for the OEM market.
        4. 3D Blaster® Voodoo2 - the fastest new 3D accelerator solution using the Voodoo2 graphics chip from 3Dfx Interactive.
    • September
      • Launched Graphics Blaster® Extreme, a high performance graphics accelerator card based on Permedia®2 processor from 3Dlabs that delivers superior 2D/3D quality and upgradeable to future technology such as hardware DVD playback.
    • July
      • Officially opened its African subsidiary, Creative Labs (Pty) Ltd to take charge of sales, marketing and customer support services in the continent's growing IT market.
    • June
      • Creative Inspire kicked off as the first of its kind Internet application that brings entertainment broadcasting to Internet users by providing all the tools and content they need to listen, watch and experience multimedia Internet entertainment
      • Patented SoundFont® Technology in Sound Blaster AWE64 was widely supported by top game developers. The proliferation of SoundFont usage provided users an easy format to change instrument sounds on the PC as easy as changing character fonts in a word processor.
    • February
      • Unveiled its new corporate headquarters facility in Singapore, Creative Resource, on February 21. Strategically located in the premier hub for business and technology, the facility houses the entire Singapore HQ operations including sales, marketing, R&D, administration & manufacturing.